Repeating Elements In Design To Produce Brand Identity - Effizienz GmbH

This desktop homepage for a car company "Effizienz" is consist of only a few elements that have been aggregated and repeated into a complex, modern layout. 

Two of the main geometric shapes repeated are a horizontal line, and a rounded corner rectangle.

Even the images that appear on the page are rounded to match the softness of the rectangles.

Disregarding the images there are only three colors Dark Red (#f11111), Black (#000000), and 

White (#ffffff) used in this design. 

However, in the different instantiations the opacity is altered to break up a potential monotony of repeating elements. 

Just as we repeated the same color with different opacity, we use the same font, "Lato" except with various instantiations of font weight: Bold, Black, and Regular. 

On-screen direction is provided is provided by the same arrow facing different directions on the page.