Practice Makes Profit II : Presenting Big Data in Dashboards
Practice Makes Profit is a design anthology curated from my favourite practice designs.
Each project highlights a unique UX and UI theory and decision.
Whether intranet or customer facing, We need concise and effective
design for reporting big data and to help make decisions from visualization.
FOR ENTREPRENEURS
This dashboard is for small and medium business owners
who want the ability to quickly track incoming and outgoing revenue.
The strength of this dashboard is the at-a-glance analysis of payments,
and withdrawals. It supplies information on who sent the payment,
which institute authorized the transaction, and succeed/fail/pending status.
What also differentiates this dashboard is the personalized touch
displayed to the user from the messaging, notification, and profile picture icons
in the upper right hand corner. The calendar that displays below these attributes
further turns this corner into a "command center" that gives the user a feeling of control
and iterates user-set actionable tasks in the sea of big data that populates the dashboard.
FOR PERSONAL FINANCE
The strength of this dashboard is the lower frame containing transaction data
and the standard: amount, date and merchant information. The information presented
in the withdrawals and deposits directly correlates to the above graph that gives
a visualization over time of the relationship between deposits and withdrawals
These are two windows which give the same information in two different
views which tell the user a more complete story. The overall balance
of the bank account which would be the "moral" of the story
(Data as narrative :) ) is displayed prominently above both windows.
My favourite part of this design is the ordered list to the left of the dashboard.
It is navigational in nature but the list is ordered by function.
Considering a hierarchy of importance, the first three options are grouped
by money and access to recent transactions. The second group, alerts and archive,
takes into account (pun intended) transaction history that is older than
where a user might check for more recent transactions. The third group
are functions that require the aide of stakeholders other than the user.
Lastly, settings is placed axiomatically at the bottom of the list.
FOR BUSINESSES
Many sensitive business needs and decisions are determined by that hard hitting
bottom line. But getting to the bottom line requires reporting key metrics and
interpreting analytics. This dashboard's strength comes from the quick
summaries each of the cards gives of the metric it represents. With an
aggregate summary reported in the middle of the dashboard.
One of the challenges of creating fintech dashboards is the sensitivity of
the information inasmuch as the reality that certain metrics, if left out tell
only half a story. Therefore, it is incumbent we maintain fidelity of presentation.
The problem is the real estate with which we have to communicate. The below graph
reports three metrics in one window. It works because the contrast in colors
is prominent and the analytics from each report are correlated.
Design conquers all.
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