Applying User Experience Design Principles and Processes to Email Newsletter Design
Applying hard principles of User Experience Design to email newsletter design is a unique process. Considering for which email service provider you are designing there are constraints
with which we must work to ensure pink deliverability and rendering across platforms and devices.
Prototyping emails can help you to remember to keep these constraints top of mind. One constraint can include color choice, which can appreciate or depreciate accessibility.
Another common constraint can include dimensions. You may have to sacrifice visual real estate to find a balance between image size and the presentation and fidelity of information.
Depending on the goal of the email and where the email lies in the funnel of overall brand strategy,
we need to decide which actions we want our end users to take and how to design in order to facilitate these actions.
The below prototypes actively demonstrate these aforementioned pillars of email UX.
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